First Nike shoe ever designed
- 1964 - Phil Knight and Bill Bowerman found Blue Ribbon Sports.
- 1971 - Cutting ties with Onitsuka Tiger (now Asics), Blue Ribbon Sports becomes Nike Inc., using swoosh logo created by Portland State University student Carolyn Davis for $35
- 1971 - Bowerman comes up with iconic sole pattern for Waffle Trainers after putting rubber into a waffle iron
- 1972 - Romanian tennis player Ilie Nastase becomes the first athlete to sign an endorsement with Nike.
- 1979 - Nike introduces patented "Air" technology with new Tailwind shoe.
- 1980- Nike completes IPO with a price of 18 cents a share.
- 1984 - Nike signs Michael Jordan, launching Air Jordan series.
- 1987 - Nike drops ad for new Air Max shoes set to The Beatles' "Revolution," making it the first ad to use the band's music.
- 1988 - First "Just Do It" campaign launches with ad featuring 80-year-old running icon Walter Stack running across the Golden Gate Bridge.
- 1989 - "Bo Knows" ad campaign drops featuring baseball and football star Bo Jackson.
- 1990 - First Niketown store opens in Portland, Oregon.
- 1991 - Activist Jeff Ballinger publishes report exposing low wages and poor working conditions among Indonesian Nike factories. Nike responds by instating its first factory codes of conduct.
- 1996 - Nike signs Tiger Woods.
- 1998 - In the face of widespread protest, Nike raises the minimum age of its workers, increases monitoring, and adopts U.S. OSHA clean-air standards in overseas factories.
- 1999 - Nike co-founder Bill Bowerman dies at 88.
- 2002 - Nike acquires surf-apparel company Hurley.
- 2003 - Nike signs Lebron James and Kobe Bryant.
- 2004 - Nike acquires Converse for $309 million.
- 2004 - Phil Knight steps down as CEO and president of Nike, but retains chairman role as William D. Perez becomes the company's new CEO.
- 2008 - Nike signs Derek Jeter.
- 2012 - Nike becomes official supplier for NFL apparel.
- 2015 - Nike becomes official supplier for NBA apparel.
- 2018 - Nike unveils ad campaign featuring athlete and political activist Colin Kaepernick, garnering a mix of public approval and backlash
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